Nice websites shouldn’t need an expensive agency. Good hosting shouldn’t make you feel like client number 1001.
I don’t claim to be an expert at everything. But for simple stuff? I’m your man.
I have been building websites since around 1997. I learnt by doing, kept learning as the tools changed, and still believe the right solution is usually the simplest one that genuinely does the job.
Butterworth Metal Industries had never had a website. A copy of Microsoft FrontPage was specially ordered in for me locally. The person who told me about it showed me the little he knew. The rest was up to me to learn.
<meta name="GENERATOR" content="Microsoft FrontPage 3.0"> <meta name="author" content="Ashley Deutschmann">
The old site was never the point. Learning how to make something useful was.
A straightforward website does not need an enormous technical stack, a twelve-person agency team, or a bill that requires the sale of a minor organ.
Sometimes absolutely the right answer. Often complete overkill for a straightforward website.
They can use a terrible template and you can pay by selling a kidney. Everybody wins. Except you.
Simple where it can be. Modern where it matters. Hosted with care. Explained in normal English.
I won’t deliberately bury a simple idea under jargon to make it sound more impressive.
Still at it in 2004 — long before responsive design, cloud hosting and Lighthouse scores.
20 May 2004
Some things change. Some things don’t. I’ve always believed websites and hosting should be simple, fast and honest. The tools have evolved. The principle hasn’t.
Real help from a real person — not client number 1001.
Let’s talk
Less is more. A website should be straightforward for the person running it and straightforward for the person using it.
A cheap website that looks dreadful is still a bad website. Good design does not have to mean agency-level prices.
People do not enjoy waiting for websites. Pages should load quickly, work properly and be available when somebody needs them.
Designed and built around what you actually need: clear structure, responsive layouts, accessibility, good search foundations and fast delivery.
I run and manage my own hosting infrastructure and deliberately keep the number of hosted sites limited. You should not feel like anonymous client number 1001.
WordPress, Joomla, Moodle, LearnDash and other systems when they are genuinely the right tool for the job. I do not force every project into the same platform.
This site uses Google Analytics only when you choose to allow it. Analytics remains off until then; advertising storage, advertising user data and ad personalisation stay disabled. The site otherwise keeps third-party code to a minimum and uses strict browser security settings.
Tell me what you need. I’ll tell you plainly whether it is something I can sensibly help with. If it isn’t, I’ll say so.
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